Telemarketing leads the pack as the most effective campaign type. As a sales guy, I am not surprised, I spent hours researching before a cold call, pouring though quarterly earnings announcements and annual reports.
My scripted and rehearsed calls touched on the CFO and CEO’s goals and initiatives. In telemarketing, cold calling and in life the old adage, “proper planning prevents piss poor performance” holds true.
Do you need help? Here is a piece of research to get the ball rolling.
www.salesalignment.com Copyright 2008-2010. IP address cross referenced, no IP submasking. Individual contributor data on request. N=1200
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I had a question, via live chat asking, “what do you mean by individual contributor?”
An individual contributor is a person who carries a quota at a company. Why do we track it? Our engine is set to only allow one vote per IP address. Why? Because It’s our poll. You can have your poll set to whatever criteria is important. We happen to like our setting.
I had another question about IP cross reference? Do you really want to know? Forget what it is, let’s talk about what it does. Let me give you an expert on its value. Dave Winslow, founder of Epic One.