A single view of the customer is a requirement to stay competitive.

January 23, 2011

One benefit of working with Earley and Associates is everyday I interact with some of the most brilliant and experienced taxonomists in the world.  That said,  I will admit, it was a long, hard road educating myself on the vocabulary of taxonomy, after all for the last 25 years I was in field sales, a [...]

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Bring order to content chaos with an embedded taxonomy.

December 27, 2010

Neither planned nor serendipitous this month I became a consultant with Earley and Associates, my first project is to identify business and technology issues at an Earley client and develop a plan to resettle the team on another master data management initiative. Interestingly enough the members of the team are experts in the field of [...]

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A common business language.

November 1, 2010

It has been over one month since my last post, between school, projects, family, and Vermont’s darkening fall nights time seems to be moving at variable speeds and writing has taken a back seat. I admit, I think sales is all about getting people to agree on words. Today’s post title, “a common business language” [...]

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Twitter and customer service. A new baseline for support?

September 17, 2010

We all have heard about what @comcastcares has done to become a front-runner in customer service on Twitter. For the past couple of weeks I have been doing some informal testing on Twitter.  I have been asking brands that I use every day questions, typically handled through phone support.   From there I measure their [...]

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Inability to communicate value is the number 1 inhibitor to sales success.

September 7, 2010

My sales alignment poll, established in 2008, ranks inability to communicate value as the number one inhibitor to sales success. You might say, what does that mean, value to who? Some will say, where are those numbers coming from, and who took the poll? With the data I have from, LinkedIn™, Twitter™ and “aggressive” analytics, [...]

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