Domestic ruralsourcing picks ups steam.

September 3, 2010

This week several big media outlets reported stories about a number of U.S. based companies bringing outsourced work back to the United States, specifically focusing on rural areas where the cost of living is lower. The Financial Times reported that rising employee costs in India is making U.S. based solutions more attractive. Ann Feld, of [...]

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Content type effectiveness – Summer 2010

August 20, 2010

Telemarketing leads the pack as the most effective campaign type. As a sales guy, I am not surprised, I spent hours researching before a cold call, pouring though quarterly earnings announcements and annual reports. My scripted and rehearsed calls touched on the CFO and CEO’s goals and initiatives. In telemarketing, cold calling and in life [...]

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Farmshoring CRM – Increase service levels and reduce costs in Vermont.

August 12, 2010

Back in 2008, I wrote a blog post on Why VAZT, Why Now? I wrote; “….the light bulb came on in regards to how companies across many different industries share processes and applications; the limiting factor was that there was no common language or taxonomy that allowed companies to operate in a standard way.” It [...]

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Voice of the customer and their wants and needs.

July 7, 2010

Today, in order for business-to-business sales people to sell their wares, they need to understand the business or personal issue customers are looking to solve.  In the customer’s eyes,  it is the most important aspect of their decision, there is no getting around that.   After working for 3 research advisory companies it became clear how important that was.  [...]

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Sales, soccer and goal-line technology

June 24, 2010

When the International Football Association Board convened last March at FIFA headquarters in Zurich, part of the discussion was around the adoption of goal-line replay technology. The conversation sparked my interest from an incident at the Ireland-France qualifying game last November, where a France handball violation and subsequent goal sent Ireland home. I think FIFA [...]

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