When the International Football Association Board convened last March at FIFA headquarters in Zurich, part of the discussion was around the adoption of goal-line replay technology. The conversation sparked my interest from an incident at the Ireland-France qualifying game last November, where a France handball violation and subsequent goal sent Ireland home.
England's goal against Germany
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I think FIFA is behind the times, but it got me thinking about the discussion and controversy and how it relates to sales in the months and days before a deal is closed. As a client matures though a sales cycle and nears the dotted line, there is a lot of activity around the goal. Plays are called, players jockey for position waiting for the shot or assist, while defense kicks in and applies heat. The playbook works, but not always exactly as planned, someone stalls, a misstep, anything can derail the best laid plans.
To my point, in soccer, unless replay technology is used at the time of offense it lets the Monday morning quarterbacks rule. It’s the same with sales, details of the “game” must be viewed from the field and bench to determine the shortest distance to the goal. Soccer and sales is behind the times. They both need goal-line technology to measure how and where the game is being played.
